"The Ghetto Unicorn celebrates the girl who is beautiful inside and out, magical and majestic, while unapologetically remaining true to her roots. She's not afraid to speak her mind loud and proud, but with elegance and finesse. She's "pulling up" to her office while blasting trap music. She's the perfect balance of chic and ghetto. She embodies the struggle, where she came from, and she takes charge of where she's going and, how she's going to get there. "